AI & automation
AI that takes over the repetitive work.
Smart automation that answers emails, books appointments and follows up on leads — so you have more time for your customers.
Websites, custom software and AI for small businesses
- 4,8/5 on Google
- 24h Response time
- Secure & scalable
Live demos
We don't just tell you what we build. We show you.
View all 16 demosReal-time 3D configurator
Velaris VLR-01
Spin it. Paint it. Reserve it.
Paint, rims and interior change live on the 3D model. Your customer sees their own car and reserves it on the spot.
Premium online store
Vernier & Cie
Luxury you can feel online.
The watch movement turns as you scroll, and checkout takes payment in any currency. The boutique, now online.
Your own ordering platform
Ember House
From craving to order in one minute.
Guests build their burger layer by layer while the price updates live. No commission to a platform.
Subscription store
Aurea Wafers
Win them once, sell every month.
Lab results visible for every batch and a subscription that runs itself. Trust becomes recurring revenue.
Hospitality · pizzeria
Pizzao
Italian food, ordered online.
A pizzeria with a menu by category, daily specials and delivery or pickup ordering from your phone.
Law firm
Lawyer
Legal advice that inspires trust.
A law firm with practice areas, attorneys with their own profiles and a blog with legal updates.
Healthcare · clinic
Medcare
Care you can book right away.
A clinic with treatments, doctors, office hours and online appointment booking.
Real estate · agency
Property
The right home, found fast.
A real estate agency with homes for sale and rent, listing pages with every detail and agents with their own listings.
Fitness · gym
Workout
Training, booked in seconds.
A gym with classes, a class schedule, trainers and memberships you compare online.
Beauty · barber
Barber Studio
A haircut without the wait.
A barbershop on one page: services with prices, the barbers and instant booking.
Hotel & resort
Resort
A stay that starts the moment you book.
A hotel with rooms, amenities, the restaurant and a room page with everything a guest wants to know.
Accounting
Accounto
Books in order, time for your business.
An accounting firm with services, approach, news and a contact page that captures inquiries.
Transport & logistics
Logisti
On time, every run.
A logistics company with services by transport mode, service pages and a blog.
Wellness · spa
Spa Salon
Calm, bookable online.
A spa with treatments, packages, amenities and a calm, luxurious feel.
Travel · agency
Travelio
From dream to booked trip.
A travel agency with destinations, tours with day-by-day itineraries and traveler reviews.
Healthcare · home care
Elder Care
Care at home, with attention.
A home care provider with services, client stories and a clear path to get in touch.
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Trusted by business owners all over the Netherlands 🇳🇱
About Smoothware
Smart digital solutions that drive real growth
We're a digital agency that brings design, technology and marketing together. No empty promises — just measurable growth, flawlessly executed.
- Design that converts
- Top-quality development
- SEO & discoverability built in
- Strategy that delivers results
- Personal approach, fast communication
Our services
You bring the idea. We build the technology.
From idea to product — custom-built for your growth.
Real impact.
Featured service
Branding & UI/UX
Interfaces people understand without instructions: research, wireframes and a design system that grows with your product.
- User research & wireframes
- Clickable prototypes
- Design systems
- Accessible design (WCAG)
Featured service
AI & Automation
Smart AI workflows and chatbots that automate repetitive work, save time and let your team focus on what really matters.
- AI chatbots & virtual assistants
- Automated document & email processing
- Workflow automation & integrations
- Connections to your existing tools (API)
Featured service
Web development
Custom websites that grow your brand and generate leads, optimized for conversion and speed.
- Responsive design for every device
- SEO-optimized structure
- Fast load times & performance
- Content Management System (CMS)
Featured service
Mobile apps
Native and cross-platform apps that maximize user experience and engagement on iOS and Android.
- iOS & Android development
- Cross-platform (Flutter/React Native)
- UX/UI design for mobile
- App Store & Play Store publishing
Featured service
APIs & Integrations
Your systems talk to each other: CRM, accounting, online store and marketing connected, so data lands in the right place on its own.
- REST & webhook integrations
- CRM & ERP integrations
- Payment & accounting integrations
- Real-time data sync
Featured service
E-commerce
User-friendly online stores that drive sales, boost conversions and build customer loyalty.
- Custom online store development
- WooCommerce & Shopify integration
- Payment gateway integrations
- Inventory & order management
Featured service
Custom software
Custom software solutions that automate processes and make your business more efficient.
- Business process automation
- API development & integrations
- Cloud-native architecture
- Database design & optimization
Featured service
Development teams & DevOps
Hosting, deployments and monitoring that just work — scalable, secure and free of late-night surprises.
- Cloud infrastructure
- CI/CD & automated deploys
- Monitoring & backups
- Security updates
- 4,8/5On Google Reviews
- 7Case studies online
- 24hResponse time
- 24/7Support & maintenance
New · AI Automation
Let AI do the repetitive work
Smart chatbots, automated document and email processing, and workflows that get your tools talking to each other. You save hours every week, and your team has time left for the work that really matters.
- AI chatbots that answer customer questions 24/7
- Workflow automation & integrations between your tools
- Documents, emails and data processed automatically
Request sent
Thank you! We'll get back to you about your AI scan within 24 hours.
Request a free AI scan
Tell us briefly what you'd like to automate. Within 24 hours you'll know where the gains are — no strings attached.
Why Smoothware
Built on results, not luck
No templates and no one-off jobs: one team that brings strategy, design and technology together, and keeps optimizing until the results are there.
Get to know us-
Strategy first
We start from your goals - not from a template. Every decision has a reason.
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Lightning fast & SEO
Built for top speed and visibility, so you rank higher and convert more.
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Custom software
From integrations to complete platforms - exactly what your business needs.
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Growth partner
After launch we keep optimizing. Your results are our KPI.
How we work
From first call to launch
No surprises along the way: at every stage you know what's happening, what you'll get and when.
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Intro call
A free 30-minute call. We dig into your goals, your customers and what isn't working right now — and tell you honestly whether we're the right fit.
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Plan & fixed price
We put in writing what we'll build, in what order and when it'll be done. One fixed price, no hourly billing.
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Build & refine
You see designs and working interim versions while we build. Your feedback goes straight into the next round, so at the end there's nothing you haven't already seen.
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Launch & grow
We take everything live, show you how to manage it yourself, and stay available for maintenance, questions and the next step.
Our projects
Recent work
Client stories
What our clients say
4,8
4 reviews on
Google
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We werken al enkele jaren samen met het bedrijf Smoothware. Zij helpen en ondersteunen ons met allerlei slimme internetoplossingen. We maken gebruik van hun CMS-systeem, dat betrouwbaar en gebruiksvriendelijk is. Ze helpen ons ook met oplossingen en upgrades naar PHP8. Door ons aan te melden voor een betaalbaar maandelijks abonnement, krijgen we 24/7 service. Dit betekent dat we altijd kunnen terugvallen op een professionele partij met vragen en problemen.
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Wij zijn zeer tevreden over de samenwerking met dit software development bedrijf. Zij hebben onze applicatie op een professionele manier gerealiseerd en dachten actief mee gedurende het hele proces. De communicatie verliep prettig: ze waren goed bereikbaar, schakelden snel en gaven duidelijke feedback. Door deze korte lijnen en hun betrokkenheid is er uiteindelijk een kwalitatief sterk en goed werkend product ontstaan. Absoluut een betrouwbare partner voor softwareontwikkeling.
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Ze zijn erg snel in wat ze doen en komen hun afspraken na.
Frequently asked questions
Got questions?
Don't see your question? We're happy to think it through with you, no strings attached.
It depends on what you need: a five-page site is a different project from a platform with integrations and AI. That's why we don't work with standard rates but with one fixed price per project. After a free 30-minute call you get it in writing — and it only changes if you change the brief.
We can often start within a week. A landing page can sometimes be live within 2 weeks; a larger website or custom build takes longer. You get a realistic schedule with clear milestones up front.
That rarely happens: you see designs and demos along the way, so you're steering the whole time. We only hand over when you're 100% satisfied — your results are literally our KPI.
You can, and for a simple digital business card that's fine. But a website that actually brings in customers is about strategy, speed, visibility and conversion — exactly the things a template won't solve for you. We don't build a "website", we build the digital engine behind your growth. And you keep your time for running your business.
Definitely. We build a user-friendly CMS and train you, so you can update text and images yourself. Need help? We're here for you.
Absolutely. With our maintenance plans your site stays fast, secure and up to date, and we keep optimizing for better results. You're never on your own.
Reply within 24 hours
Ready to take off?
Tell us about your project. Within 24 hours you'll know where you stand.
- Free intro call
- Fixed price upfront
- Personal contact